Predictive Analytics with Endeca
Originally posted on chez brochez:
The opportunities and challenges to delivering real world Predictive Analytics are exciting. They’re not trivial efforts, and they require a level of collaboration between Business and IT that can be rare. However when the stars align the forecasts they produce can be game changers. And a BI solution that doesn’t change the game for its business is arguably a waste of time.
Oracle Endeca Information Discovery is not really a Predictive Analytics tool. The Text Mining through Lexalytics provides one powerful data mining model, but that’s the only one. Plus it’s part of the data ingest and upstream from Studio. We’ve interfaced with R from Integrator enough to know during the ETL stage just about any external data mining model is effectively available. Some level of classification and association might be suggested through Studio’s data exploration, but I’d argue this produces business questions and is a far cry from the complex algorithms proper cluster analysis and classification trees produce. OEID is a first and foremost a tool for Data Discovery.
So what good is OEID when your company wants to add Predictive Analytics?